Privacy
We measure traffic to this site so we know which campaigns work. We do it without cookies, without third parties, and without selling or sharing data. Here's exactly what that means.
Who runs this site
This site is operated by Torienta. Contact for any privacy question or data subject request: privacy@torienta.com.
What we collect
When you visit a page on torienta.com, our self-hosted analytics records:
- The URL you visited and the page you came from (referrer).
- UTM parameters in the URL, if any (used to attribute traffic to specific ad campaigns).
- A two-letter country code derived from your IP address. Your IP address itself is processed only in memory to derive the country and is then discarded — it is never written to storage.
- Your browser, operating system, and device type, parsed from the user-agent string.
- The timestamp of the request.
We do not collect your name, email, location beyond country, or any other identifier. We do not fingerprint your device. We do not link visits across sessions.
What we don't use
- No cookies. The site sets zero cookies. You can verify in your browser's developer tools.
- No third-party trackers. No Google Analytics, no Meta Pixel, no LinkedIn Insight Tag, no advertising SDKs.
- No data sharing. The collected data stays on infrastructure we operate. It is never sold, rented, or shared with third parties.
How we use it
To understand which pages and which ad campaigns bring people to the site, and at what rate visitors take action (clicking the call-to-action). That's it. We do not profile you, retarget you, or build advertising audiences.
Legal basis (GDPR Art. 6)
We rely on legitimate interest (Art. 6(1)(f)): understanding how visitors reach and use our marketing site is necessary to run our business, and the data we collect is minimal and not used for any purpose that would affect you. We have weighed your rights against our interest and conclude that the processing has negligible impact on your privacy — no persistent identifiers, no profiling, no data sold or shared.
If you disagree, you can opt out (see below) or contact us.
Where the data lives
All data is processed and stored on servers in the European Union (OVH, Gravelines, France). It is not transferred outside the EU.
The analytics software is Umami (open source), self-hosted by us. Umami is not a third party — there is no data processor outside Torienta involved.
How long we keep it
Pageview-level records are kept for 24 months, then deleted. Aggregate counts (e.g. "1,200 visitors in May 2026") may be retained indefinitely as they do not identify anyone.
Your rights (GDPR Art. 15–22)
You have the right to:
- Ask what data we hold about you (Art. 15).
- Ask us to delete it (Art. 17).
- Object to the processing (Art. 21).
- Lodge a complaint with your supervisory authority.
In practice we hold no identifier that ties data to you, so a deletion request will result in us confirming that we cannot link any record to you. To exercise any right, write to privacy@torienta.com.
How to opt out
Our analytics honors the Do Not Track browser setting. If your browser sends DNT, no event is recorded. To enable it:
- Firefox: Settings → Privacy & Security → Send websites a "Do Not Track" signal.
- Chrome: Settings → Privacy and security → Cookies and other site data → "Send a 'Do Not Track' request".
- Safari: not exposed directly; use a privacy-focused browser or an extension like uBlock Origin.
You can also block our analytics endpoint (t.torienta.com) at any DNS or browser level. The site will continue to work normally.
If anything changes
We will update this page and the "Last updated" date at the top. The current version is always reachable at torienta.com/privacy.